Twitter is a powerful tool for authors because it gives you a chance to engage directly with your readers. Here are some examples of authors who have mastered the use of Twitter.
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Recent Posts
A lot of executives treat LinkedIn like an occasional obligation. They post when something big happens, like a promotion, a product launch, a keynote, or a podcast. Maybe they share an article or reshare a corporate update, just to stay on the radar. But over time,...
There’s a lot of talk about being vulnerable in your LinkedIn posts. Scroll through your feed and you’ll see personal stories, emotional reflections, and touching anecdotes, all in the name of being authentic. While that kind of content can work well for some, most...
Is it really worth it to post on LinkedIn? You’re already busy. You don’t necessarily feel the need to be seen as a thought leader. You’re not trying to build a large following. And the last thing you want is to attract the wrong kind of attention. The truth is...
We have been looking at the way thousands of VPs at the largest U.S.-based technology companies are using LinkedIn, and one pattern stands out: Female VPs post nearly twice as often as their male counterparts. This held true across companies where hundreds of VPs...
If you're a vice president at one of the largest tech companies in the US, your LinkedIn presence probably looks a lot like your peers. We’ve been analyzing how VPs at these companies are using LinkedIn, and the patterns are strikingly consistent. Most post once a...
