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When Things Go Wrong, What Should a CEO Say on LinkedIn?

When Things Go Wrong, What Should a CEO Say on LinkedIn?

by ProResource | Aug 20, 2025 | Communication, Crisis Management, Public relations, Reputation Management

Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
CEO Social Activism: The Benefits and Risks of Speaking Out

CEO Social Activism: The Benefits and Risks of Speaking Out

by ProResource | Jul 19, 2017 | CEOs, credibility, Personal branding, Public relations

At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this...
Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

by ProResource | Jun 9, 2017 | CEOs, credibility, Personal branding, Public relations, Social media

Meet Alain Kapatashungu, CEO and Founder of Frontdoor. Born in Africa, now living in Paris, Alain survived the genocide in Rwanda.  His family fled the country, and lost many family members who stayed behind.  Alain is passionate about immigration, and is...
How to Get Senior Executives into Social Media

How to Get Senior Executives into Social Media

by ProResource | Jan 25, 2017 | Personal branding, Public relations, Social media, Thought Leadership

It feels like moving a mountain, doesn’t it? You have dozens — maybe hundreds — of senior executives you are trying to get to participate in social media. It’s one of your key initiatives, but you’re not making the progress you hoped for. Everyone agrees social media...

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