Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. It’s been nearly three years since we published our first blog post highlighting 10 great examples of LinkedIn CEO profiles. Since then, LinkedIn has […]
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy… How powerful is the word F-R-E-E? And where do you draw the line between offering products and services free vs. charging? Hard question to answer isn’t it? Everyone tells you, you should be incentivizing your […]
When I visit Facebook, photos are the first thing to catch my attention. Images tell a story and evoke emotions in an instant. Photos compel people to share it with their friends. Do a search for articles on how to make the most of your Facebook page and most advise […]
Today we’re delighted to have a guest post about Facebook marketing from Craig Robinson of Qwaya. If you’re reading this article and have a small business you want to promote on Facebook, we’re going to go ahead and assume that you already know how to create ads and what you […]
Your seventh theme for social media marketing (and the last in this series) is to let people help you. When you ask people for small favors – that they can easily do – you are helping them feel good about themselves. And then they also feel good about you. I […]
Everyone wants to be part of a success. So use social media to let people see that what you do is working – that others are excited about what you offer and are jumping on it. You don’t have to wait for big wins to do this – share the […]
Your fifth theme for your social media marketing is to show who is connected with you. This is the whole point of social media! If you can show that other people – particularly people your prospects respect – have checked you out and decided to get involved with you, then […]
If you haven’t heard about Fiverr you need to check it out! It’s a website all about things people will do for $5. You can search gigs – people who have posted what they will do for $5 – or submit your own requests, saying what you would like to […]
People do business with people they know, like and trust. So let people get to know you better. Let them see that you are a nice person – the kind of person they would be comfortable doing business with. Show some of your personality – you don’t have to share […]
Are you looking for a few more clients? The easiest way to have a steady stream of leads is to set up a simple nurture marketing program designed to get referrals. Most small businesses are built on referrals. They are the easiest leads to close. They tend to close faster, […]
