LinkedIn gives you two ways to provide references to others. One is recommendations where you write a paragraph explaining why that person would be a good hire, partner or connection. The other is endorsements. Here you endorse people’s skills with a quick click. Although these take less time and effort […]
Checklist for a Great LinkedIn Profile
Show your full name – use the name people are likely to search on. For example, if people know you as Rich, it is better to use Rich than Richard. Upload a photo – let people see who they are connecting to. It’s good to be smiling; let your eyes […]
Theme 1: Demonstrate Expertise
One of the first questions people will always have about your company is “Do they know what they are doing?” They need to have ways to confirm that you will do a good job for them. Social media gives you a lot of opportunities to show off your knowledge in […]