With virtually all of your business interactions now virtual, your online presence has gone from a nice-to-have to absolutely essential. Whether you love social media, or only reluctantly log on, in 2020 CEOs wield their powerful, social media personas as critical...
By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world’s largest professional social media site, LinkedIn. In a...
(This post has been updated; see Excellent CMO/VP of Marketing LinkedIn Profiles) When you’re the head of a marketing department, people expect you to be an expert in all aspects of the field—including social media. They look to you as an example for creating a...
