Selling More Software in the U.S.

Dec 26, 2008 | India, Startups, Teleseminars

If you run a small software startup outside the U.S. and are looking to break into the U.S. market, here is a teleseminar just for you. Daksh Sharma, one of the top marketing bloggers in India, interviewed me for an hour and a half on December 17.

We covered all kinds of topics, including:
– How to get your first customers in the U.S.
– How to start marketing when you have only a small budget (or no budget at all)
– How to get publicity for your software
– How to be sure there is a market for your software in the U.S.
– How to find good partners who will market your software in exchange for a percentage of the revenue.

You can listen here:
Streaming Audio
Download Audio File

Check out Daksh’s blog:
TheMarketingBlog
http://themarketingblog.wordpress.com/

Who else should read this? Please share!

Recent Posts

Excellent LinkedIn Profiles for CMOs & VPs of Marketing

Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...

3 Key Areas to Cultivate a Unified Team Identity on LinkedIn

If you ever wonder about the power of team alignment, take a look at the week we’ve just seen, culminating in the Super Bowl on Sunday. With 200+ billion US adults tuning in and activities that kicked off the previous Monday, the two teams, their fans, the sponsors,...

Did You Know? You Can Download Your LinkedIn History

Yes, you can! In fact, every member of LinkedIn can request a data file download of their LinkedIn history for free regardless of membership level.  Why would you do it?  For people like me — who love finding insights from data and patterns — a LinkedIn history data...

Top CEOs to Watch on LinkedIn in 2024

My work — and the work of our team — is to make LinkedIn work for CEOs, particularly the CEOs of SaaS companies. Sometimes a new client comes to us for job-seeking support, but more often, our CEOs want to use LinkedIn to speed their pursuit of other goals — raise a...

Forget the Gym, Hit LinkedIn: 2024 Resolutions for SaaS CEOs

We’re three days into 2024 — is it too early to stop talking about resolutions?  In fact, let’s skip the whole resolution thing, and go for something more realistic, strategic, and with straightforward steps to success. I’m excited about the possibilities of this...