Selling More Software in the U.S.

Dec 26, 2008 | India, Startups, Teleseminars

If you run a small software startup outside the U.S. and are looking to break into the U.S. market, here is a teleseminar just for you. Daksh Sharma, one of the top marketing bloggers in India, interviewed me for an hour and a half on December 17.

We covered all kinds of topics, including:
– How to get your first customers in the U.S.
– How to start marketing when you have only a small budget (or no budget at all)
– How to get publicity for your software
– How to be sure there is a market for your software in the U.S.
– How to find good partners who will market your software in exchange for a percentage of the revenue.

You can listen here:
Streaming Audio
Download Audio File

Check out Daksh’s blog:
TheMarketingBlog
http://themarketingblog.wordpress.com/

Who else should read this? Please share!

Recent Posts

Forget the Gym, Hit LinkedIn: 2024 Resolutions for SaaS CEOs

We’re three days into 2024 — is it too early to stop talking about resolutions?  In fact, let’s skip the whole resolution thing, and go for something more realistic, strategic, and with straightforward steps to success. I’m excited about the possibilities of this...

SaaS CEOs: Do You Have a 2024 CEO Communications Strategy?

As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you?  Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...

An Introvert’s Guide to Maximizing Results from In-Person Events

Events are back! Yes, trade shows and conferences have rebounded, and everyone I’ve talked with is thrilled to be attending events. Truly, it’s great to see people in person again. But for every salesperson who is in their happy place, there’s a founder/CEO who feels...

How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn't just your company's backstory; it's the gravitational force that pulls others into your orbit. I’ve written...