“Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?”
The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential customer goes through is no longer one directional and linear, but rather a web of potentiality.
To start off, here is a useful tool we’ve found:
The Customer Journey to Online Purchase
And here are our pick for top 5 posts on the subject:
You Can’t Own Your Customers’ Decision Journey, But You Can Try
The Dim Light at the End of the Funnel
The Buyers’ Journey Demystified by Forrester
Social is Responsible for 57% of Your Sales Funnel
And finally, here is our take on it: