Successful sports teams guard their strategies in highly secretive playbooks. Signature formations, the vaunted Hail Mary, lines of attack for a winning game. As in sports, social media also requires a game plan for success. But unlike the professionals on playing...
In the words of baseball legend Yogi Berra,”It ain’t over ’til it’s over.” 2020 is far from over, as much as many of us would like it to be. It’s been a tumultuous eight months, with big challenges looming on the horizon. In the...
From the comfort of your couch, a cup of coffee at your side, you fire up your laptop and scroll through your LinkedIn news feed. What are the movers and shakers of the business world talking about today? Bill and Melinda Gates opine on how philanthropy can save the...
The line that appears below your name at the top of your LinkedIn profile is called your headline. The LinkedIn default here is your current job title, along with the name of the company at which you work. But don’t settle for the default — if you do,...
By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world’s largest professional social media site, LinkedIn. In a...