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Celebrity Sightings: Not Even Superstars Can Ignore LinkedIn’s Star Power

Celebrity Sightings: Not Even Superstars Can Ignore LinkedIn’s Star Power

by ProResource | Aug 6, 2020 | LinkedIn, Personal branding, Social media

From the comfort of your couch, a cup of coffee at your side, you fire up your laptop and scroll through your LinkedIn news feed. What are the movers and shakers of the business world talking about today? Bill and Melinda Gates opine on how philanthropy can save the...
How to Craft a Powerful LinkedIn Professional Headline

How to Craft a Powerful LinkedIn Professional Headline

by ProResource | Jul 9, 2020 | Executive Social, LinkedIn, Personal branding

The line that appears below your name at the top of your LinkedIn profile is called your headline. The LinkedIn default here is your current job title, along with the name of the company at which you work. But don’t settle for the default — if you do,...
The Gold Standard: Fortune 500 CEOs Who Shine on LinkedIn

The Gold Standard: Fortune 500 CEOs Who Shine on LinkedIn

by ProResource | Jun 24, 2020 | Executive Social, LinkedIn, Social CEO, SocialCEO, Top Blogs

By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world’s largest professional social media site, LinkedIn. In a...
Best Face Forward: How to Love the Way You Look on Zoom

Best Face Forward: How to Love the Way You Look on Zoom

by ProResource | Jun 11, 2020 | Personal branding, Social CEO

For many of us, remote work is the new normal — at least for the foreseeable future. But working from home can challenge us as humans. We’re hardwired for connection; and virtual meetings, although designed to replicate in-person interactions, just don’t...
Pivot Strategy: Define Your Buyer Personas

Pivot Strategy: Define Your Buyer Personas

by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy

Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
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