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Are You a ProSocial CEO?

Are You a ProSocial CEO?

by ProResource | Sep 13, 2018 | Personal branding, Social media engagement, Social Selling

80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber...
How to Budget and Bid with LinkedIn Advertising

How to Budget and Bid with LinkedIn Advertising

by ProResource | Feb 9, 2016 | Advertising, LinkedIn, Social media, Social Networking

Last week I talked about how to optimize your LinkedIn advertising and target your ideal audience. Now, I’ll talk about how to plan your budget and bid appropriately. How to Set the Ad Budget It’s possible that an ad could get a lot of traction and max out your...
How to Optimize Your LinkedIn Ads and Sponsored Updates

How to Optimize Your LinkedIn Ads and Sponsored Updates

by ProResource | Feb 3, 2016 | Advertising, Branding, Lead generation, LinkedIn, Social Networking

Picture an active LinkedIn user. Perhaps, it looks like you. You interact in all the right Groups. You post regular updates under both your personal and company profiles. You even publish LinkedIn blog posts. It’s possible to do all this and still not being making the...

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