Are You a ProSocial CEO?

80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber Shandwick) But it’s not always possible for a […]

How to Budget and Bid with LinkedIn Advertising

How to Budget and Bid with LinkedIn Advertising

Last week I talked about how to optimize your LinkedIn advertising and target your ideal audience. Now, I’ll talk about how to plan your budget and bid appropriately. How to Set the Ad Budget It’s possible that an ad could get a lot of traction and max out your daily […]

How to Optimize Your LinkedIn Ads and Sponsored Updates

LinkedIn Ads and Sponsored Updates

Picture an active LinkedIn user. Perhaps, it looks like you. You interact in all the right Groups. You post regular updates under both your personal and company profiles. You even publish LinkedIn blog posts. It’s possible to do all this and still not being making the most of your LinkedIn […]