by ProResource | Apr 10, 2014 | Marketing, Marketing experiments
Like in software development, alpha and beta testing marketing can save time and money. At the same time, it helps your company tweak the messaging to get it right before a full rollout. (For the uninitiated, alpha testing occurs early in software development, before...
by ProResource | Feb 18, 2014 | Marketing, Marketing experiments, Nurture, Strategy
Beta testing marketing isn’t the same thing as marketing beta software. (Are you confused yet?) The latter involves distributing software to the media, big customers, publishers and trainers who write manuals for the software. That’s an important part of your...