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Excellent Examples of Executives on LinkedIn
We specialize in working with CEOs, but many of our clients have us engage with their entire leadership team. One aspect I enjoy most about working with these executives is showing them the potential of LinkedIn.
Often, their perception of LinkedIn was formed years ago when LinkedIn was primarily a resume database. They believe that since they are not looking for a job, there’s no need to have a strong LinkedIn presence.
The 5 Essential Stories for Your Employer Brand
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few companies that aren’t being impacted by this turnover.
Show Me the Metrics! What Should You Measure on LinkedIn?
Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to track because they keep going up, but not tied to results?





























