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Employer Branding: Executives Can Become Your Competitive Advantage
You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media. But are you fully leveraging one of your most important assets – your executives?
What’s Working Now on LinkedIn: Business Development
LinkedIn has been the #1 social media network for B2B lead generation for years. Engagement is twice what you see on other networks, and conversion is 3.5 times higher. Needless to say, that has attracted many sellers to LinkedIn. The volume of noise is higher than it...
5 Ways to Show Support for Diversity
Increasing the diversity of your team has become a priority for executives across the US, with many companies tying promotions and bonuses to success with diversity, equity, and inclusion. How can you show current and prospective employees that diversity matters to...






























