Meet Alain Kapatashungu, CEO and Founder of Frontdoor. Born in Africa, now living in Paris, Alain survived the genocide in Rwanda.  His family fled the country, and lost many family members who stayed behind.  Alain is passionate about immigration, and is...

Have you updated your LinkedIn profile to take advantage of the changes LinkedIn made earlier this year? Here is a new version of our checklist, with LinkedIn profile best practices and recommendations. One change you may have noticed is that many parts of the profile...

Regardless of which side we are on, all of us have been riveted by the political situation in the US. It’s an adventure that evolves day by day, one that has changed the way many of us interact with the news and social media. It has energized many people into speaking...

Have you heard of LinkedIn Influencers? Experienced LinkedIn users ask us a fair number of questions about them. Who are they? Should you follow them? Why? What makes someone an influencer? Why can’t I find [fill in name here] in the list of influencers? Let’s answer...

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is,...

When you are about to launch a new product, there are many things that keep you awake at night... Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time?...

When did you last update your LinkedIn profile? If you’re like most people, it’s been a while. Right? That’s okay, but as LinkedIn completes the rollout of a new user interface, there’s no better time to refresh and update your profile. Here’s a look at what’s...

If you are a consultant, a lawyer, or run a one-person business, you need a simple process for doing social media marketing - one you can do automatically, without a lot of effort or time. Today we're going to talk about a LinkedIn system that can be accomplished in...

It feels like moving a mountain, doesn’t it? You have dozens — maybe hundreds — of senior executives you are trying to get to participate in social media. It’s one of your key initiatives, but you’re not making the progress you hoped for. Everyone agrees social media...

You might not be actively looking for a new job, but wouldn’t it be great to have people calling you with interesting opportunities? With a strong LinkedIn profile, you can. Executive recruiters are constantly scouring LinkedIn to find just the right people to fill...