LinkedIn Influencers: Who Are They and Why Should You Care?
Have you heard of LinkedIn Influencers? Experienced LinkedIn users ask us a fair number of questions about them. Who are they? Should you follow them? Why? What makes someone an influencer? Why can’t I find [fill in name here] in the list of influencers? Let’s answer...
5 Most Common Tech Marketing Mistakes
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch
When you are about to launch a new product, there are many things that keep you awake at night... Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time?...
New LinkedIn, New You
When did you last update your LinkedIn profile? If you’re like most people, it’s been a while. Right? That’s okay, but as LinkedIn completes the rollout of a new user interface, there’s no better time to refresh and update your profile. Here’s a look at what’s...
How to Use LinkedIn in 5 Minutes a Day
If you are a consultant, a lawyer, or run a one-person business, you need a simple process for doing social media marketing - one you can do automatically, without a lot of effort or time. Today we're going to talk about a LinkedIn system that can be accomplished in...
How to Get Senior Executives into Social Media
It feels like moving a mountain, doesn’t it? You have dozens — maybe hundreds — of senior executives you are trying to get to participate in social media. It’s one of your key initiatives, but you’re not making the progress you hoped for. Everyone agrees social media...