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How to Get Comfortable with Visibility

How to Get Comfortable with Visibility

by Judy Schramm | Sep 9, 2026 | Executive LinkedIn Strategy

For most of your career, you may have been taught that your work should speak for itself. Work hard. Do excellent work. Do not brag. That is perfectly good advice when you are starting out. But at some point, it stops serving you. As you become more senior, fewer of...
Introducing the Leadership Signal System

Introducing the Leadership Signal System

by Judy Schramm | Jul 8, 2026 | Executive LinkedIn Strategy

Is your LinkedIn presence underselling your abilities? Most executives have far more to offer on LinkedIn than their profiles or posts reveal. Their credibility is not the issue. They have built companies, led teams, navigated markets, made difficult decisions, worked...
The Four Stages of Executive LinkedIn Presence

The Four Stages of Executive LinkedIn Presence

by Judy Schramm | Feb 11, 2026 | Executive LinkedIn Strategy

Most executives know they should “be on LinkedIn” but it isn’t clear what that actually means. Is it enough to have a profile? Do you need to post, and if so, how often? Turning to LinkedIn experts for advice doesn’t help, mainly because most of them are speaking to...
When Layoffs Hit, Your LinkedIn Presence Is Career Insurance

When Layoffs Hit, Your LinkedIn Presence Is Career Insurance

by Judy Schramm | Jan 14, 2026 | Executive LinkedIn Strategy

Layoffs across big tech are creating a familiar kind of uncertainty, something even the strongest performers can’t control.  But there is something you can control right now: your LinkedIn presence and how you show up publicly as a leader. In times like these, a...
Why Do Female VPs at Major Tech Companies Post More Often Than Men?

Why Do Female VPs at Major Tech Companies Post More Often Than Men?

by Judy Schramm | May 14, 2025 | Executive LinkedIn Strategy

We’ve been analyzing how VPs at the largest tech companies are using LinkedIn, and the patterns are strikingly consistent. Most executives post once a month, maybe twice, and the posts tend to fall into a few predictable categories: Congratulating someone in their...
What VPs at the Largest Tech Companies Are Actually Posting on LinkedIn – and What They’re Missing

What VPs at the Largest Tech Companies Are Actually Posting on LinkedIn – and What They’re Missing

by Judy Schramm | May 7, 2025 | Executive LinkedIn Strategy

If you’re a vice president at one of the largest tech companies in the US, your LinkedIn presence probably looks a lot like your peers.   We’ve been analyzing how VPs at these companies are using LinkedIn, and the patterns are strikingly consistent. Most post...
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