Camera Shy? Why You Should Leave Your Webcam On
Bad hair day? Poor lighting? An unfortunate piece of lunch caught between your front teeth? Almost everyone falls victim to human nature and worries about their appearance in a photo or during live video. It's likely that there are times you say to yourself, "I'm just...
Excellent LinkedIn Examples: Female CEOs
In continuing with our theme of learning from the best, here is a list of some excellent LinkedIn examples of female CEOs. These women use their LinkedIn presence to share their ideas and experience in the boardroom, provide insights on industry news and trends,...
Your Customers Are Watching You
More and more people are using the internet to make purchasing decisions — but they aren't just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social media...
The ROI of Executive Social Media for Employee Advocacy
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization's social media strategy — and many forward-thinking businesses are...
The ROI of Executive Social Media for Thought Leadership
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
The ROI of Executive Social Media for Employee Communication
In our last blog, we discussed the impact on a company's stock when "social executives" are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look at another aspect...
The ROI of Executive Social Media: Financial Markets
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of "Social Executives" and Its Consequences for...
How Effective is Your LinkedIn Presence? Find Out with ProScore
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...
What CEOs Need to Know to Boost Engagement on Social
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn't. My experience on LinkedIn shows persistence...
Storytelling Through Video with Media Strategist Michael Wilker
It probably won't surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...
Prep for the Job You Want: Profile Improvements for Rising Executives
LinkedIn is a powerful tool for executives — especially if you're looking to take the next step in your career. Consider this: Less than 10% of executive-level jobs are landed through traditional job boards. Instead, the majority of these job placements come through...
Marketing VPs and CMOs Who Nailed Their LinkedIn Profile
(🔄 Note: This list has been updated. Here’s the latest list of CMO/VP of Marketing profiles.) When you're the head of a marketing department, people expect you to be an expert in all aspects of the field including social media. They look to you as an example for...