More and more people are using the internet to make purchasing decisions — but they aren't just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social media...

Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization's social media strategy — and many forward-thinking businesses are...

In our last blog, we discussed the impact on a company's stock when "social executives" are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look at another aspect...

Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of "Social Executives" and Its Consequences for...

Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...

By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn't. My experience on LinkedIn shows persistence...

It probably won't surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...

LinkedIn is a powerful tool for executives — especially if you're looking to take the next step in your career. Consider this: Less than 10% of executive-level jobs are landed through traditional job boards. Instead, the majority of these job placements come through...

There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level...

In business, we're always thinking about what's next: What are our targets for the next quarter? What's the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong online presence...