Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...

By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn't. My experience on LinkedIn shows persistence...

It probably won't surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...

LinkedIn is a powerful tool for executives — especially if you're looking to take the next step in your career. Consider this: Less than 10% of executive-level jobs are landed through traditional job boards. Instead, the majority of these job placements come through...

(🔄 Note: This list has been updated. Here’s the latest CMO/VP of Marketing profiles.) When you're the head of a marketing department, people expect you to be an expert in all aspects of the field—including social media. They look to you as an example for creating a...

There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level...

In business, we're always thinking about what's next: What are our targets for the next quarter? What's the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong online presence...

If you’re putting in the effort to optimize your LinkedIn profile, the last thing you want is to waste time guessing at proper image sizes and character limits. Knowing exact specifications for different LinkedIn fields ahead of time will help. Here’s a comprehensive...

thought leader [thawt lee-der] n. 1. a go-to voice in an industry or profession; someone who shares forward-thinking viewpoints; a person whose perspective on a subject is taken as authoritative and influential.   Thought leadership helps you to establish a...

Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic...

At ProResource, we strongly believe in the power of the LinkedIn profile. In fact, a huge part of our business is dedicated to helping our clients enhance their profiles to promote their personal and professional brand. Still, we understand how the prospect of...

As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same...