What Is Executive-Led Growth?

What Is Executive-Led Growth?

Have you heard the term executive-led growth? Executive-led growth describes a modern B2B dynamic where company growth increasingly flows through the credibility, visibility, and voice of senior leaders, especially founders and CEOs. Key Takeaways: Buyers trust...
Your Customers Are Watching You

Your Customers Are Watching You

More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...