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The ROI of Executive Social Media for Thought Leadership

The ROI of Executive Social Media for Thought Leadership

by ProResource | Oct 16, 2019 | Executive Social, Social CEO, Social media, Thought Leadership

B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
The ROI of Executive Social Media for Employee Communication

The ROI of Executive Social Media for Employee Communication

by ProResource | Oct 2, 2019 | Executive Social, Social CEO, Thought Leadership

In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
The ROI of Executive Social Media: Financial Markets

The ROI of Executive Social Media: Financial Markets

by ProResource | Sep 11, 2019 | Executive Social, Social CEO, Social media

Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
What Gets in the Way of Your Thought Leadership?

What Gets in the Way of Your Thought Leadership?

by ProResource | Aug 21, 2019 | Blogging, Digital Marketing, Executive Social, LinkedIn, Social CEO, Thought Leadership

We all generally understand the importance of using thought leadership to distinguish our company from the competition and, ultimately, attract the right kind of customers and partners. But there is a considerable amount of data available about just how valuable...
How Effective is Your LinkedIn Presence? Find Out with ProScore

How Effective is Your LinkedIn Presence? Find Out with ProScore

by ProResource | Aug 8, 2019 | LinkedIn, Personal branding, Social CEO, Thought Leadership

Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it’s been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the...
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