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In the CEO Gig Economy, Brand Is the Only Thing You Own

In the CEO Gig Economy, Brand Is the Only Thing You Own

by ProResource | Sep 17, 2025 | CEOs, LinkedIn Profile, Personal branding

Fortune just sounded the alarm: in the first half of 2025, a full 33% of new CEOs were interim appointments. Let that sink in. A third of new CEO roles are occupied by people who aren’t expected to stay. Boards are embracing flexibility, cycling in operators for...
What to Do on LinkedIn When You’re Preparing to Sell Your Company

What to Do on LinkedIn When You’re Preparing to Sell Your Company

by ProResource | Sep 10, 2025 | Business Exit, LinkedIn Tips, Online Presence

If you’re planning to sell your company in the next few years, LinkedIn can help you make that transition more successfully. Whether you’re aiming for a clean exit or staying on through the transition, a strategic LinkedIn presence can improve your positioning,...
McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

by ProResource | Sep 3, 2025 | CEOs, LinkedIn Tips, Storytelling

McKinsey just gave CEOs a new title: storyteller-in-chief. Because when employees, investors, and the outside world ask, “Where is this company going?” the answer shouldn’t be buried in a press release or quarterly report. It should come from you. McKinsey...
When Things Go Wrong, What Should a CEO Say on LinkedIn?

When Things Go Wrong, What Should a CEO Say on LinkedIn?

by ProResource | Aug 20, 2025 | Communication, Crisis Management, Public relations, Reputation Management

Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
Best Practices for Working with Your LinkedIn Ghostwriter

Best Practices for Working with Your LinkedIn Ghostwriter

by ProResource | Aug 13, 2025 | Ghostwriting, LinkedIn Best Practices, Personal branding

Hiring a ghostwriter is a smart move if you want to show up more consistently and more strategically on LinkedIn. But hiring the right person is only half the equation. The other half is how you work with them. Even the best ghostwriter can’t do their job in a vacuum....
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