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McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?

by ProResource | Sep 3, 2025 | CEOs, LinkedIn Tips, Storytelling

McKinsey just gave CEOs a new title: storyteller-in-chief. Because when employees, investors, and the outside world ask, “Where is this company going?” the answer shouldn’t be buried in a press release or quarterly report. It should come from you. McKinsey...
When Things Go Wrong, What Should a CEO Say on LinkedIn?

When Things Go Wrong, What Should a CEO Say on LinkedIn?

by ProResource | Aug 20, 2025 | Communication, Crisis Management, Public relations, Reputation Management

Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
Best Practices for Working with Your LinkedIn Ghostwriter

Best Practices for Working with Your LinkedIn Ghostwriter

by ProResource | Aug 13, 2025 | Ghostwriting, LinkedIn Best Practices, Personal branding

Hiring a ghostwriter is a smart move if you want to show up more consistently and more strategically on LinkedIn. But hiring the right person is only half the equation. The other half is how you work with them. Even the best ghostwriter can’t do their job in a vacuum....
How to Find and Hire a LinkedIn Ghostwriter

How to Find and Hire a LinkedIn Ghostwriter

by ProResource | Aug 6, 2025 | Content curation, Copywriting, Ghostwriting, LinkedIn Posts, LinkedIn Tips

Hiring a ghostwriter for LinkedIn should make your life easier. You want to show up online with more intention. You want to share ideas that reflect your thinking without having to carve out hours to draft and edit every post yourself. And you want it to sound like...
How to Be Funny on LinkedIn, Even If You Can’t Tell a Joke

How to Be Funny on LinkedIn, Even If You Can’t Tell a Joke

by ProResource | Jul 23, 2025 | CEOs, LinkedIn, LinkedIn Posts

Most CEOs don’t think of LinkedIn as the place to show their sense of humor. They think of it as a platform to show leadership and build credibility.  They’re right, of course. LinkedIn is absolutely where you demonstrate those things. But it’s also where people go to...
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