Improve Your Market Visibility By Guest Posting On Industry Blogs

Apr 25, 2011 | Blogging, Community building, Social Networking

buidling community guest writing blog

Guest posting on relevant industry blogs is an excellent way to increase your market visibility and be recognized as a thought leader. In fact, it can lead to speaking engagements, prospective client meetings and more. Here are 5 tips to help you get started as a guest poster.

1. Research Your Industry

Besides Google’s Blog Search Tool, Technorati is a great place to research relevant industry blogs and gauge their influence in the marketplace. Look for blogs in your industry with a high Authority ranking. This number measures a site’s standing and influence in the blogosphere. The Authority number is based on a site’s back link, categorization and other associated data. Technorati Authority is ranked on a scale of 0-1000, where 1000 is the highest possible authority.

2. Email The Blog Owner

Based on your research, identify several relevant blogs and email the owner offering your services as a guest poster. In your email explain the topic of your post and how it will specifically benefit the blog’s audience. All blogs, but especially blogs with high Technorati authority, need fresh content and will likely be willing to accept your material. Be sure you ask for a link back to your company’s web site or blog as part of your pitch.

3. Offer Up Your Best Material

This may seem counterintuitive, but your very best blog posts should be reserved for guest posting and not your own blog. Offering your very best material helps ensure that you indeed provide high value content to a blog’s audience. This will in turn increase your chances of building your own audience and raising your social media profile in the blogosphere.

4. Properly Format Your Guest Posts

Most blogs prefer their writers to supply publication-ready posts, complete with images and formatted in the style of the blog. Be sure and check with the blog’s publisher to find out how they want to receive your post. If there are formatting requirements, you can have an assistant take care of that for you or do it yourself. By making the blogger’s life easier you’ll get a reputation for being easy to work with and will likely be invited to make future contributions.

5. Make Time For Guest Posting

With all the other things on your to-do list, how in the world do you fit in one more activity like guest posting on industry blogs? Block out one hour a week to focus on a specific topic, or hire a ghost writer to do it for you. Sometimes it’s easier to have someone write the post for you so you can simply edit it. The choice is up to you. The important thing is to get out there and be seen.

Who else should read this? Please share!

Recent Posts

LinkedIn Profile Tips for High School Students

Is high school too early to set up a LinkedIn profile? College students know that a presence on LinkedIn will help them find and apply for jobs. But most high school students are years away from a full-time job search. Does it make sense for you, too? Yes, absolutely....

How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?

Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...

SaaS CEO Leadership Styles on LinkedIn

Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...