How to Choose the Right LinkedIn Connections

Apr 17, 2018 | LinkedIn, Personal branding, Social media engagement

What’s the method to your madness?

Your LinkedIn connection madness, that is.

Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections mile-marker. How do you do that without compromising your integrity?

How do you know when to say “yes” to a connection, or push the guilt-ridden “I don’t know this person” button?

There’s no “right way” to accept or deny connections on LinkedIn. Instead, your method should be a personal, albeit consistent, strategy.

Here are the methods that most people use to manage their connections on LinkedIn. Take a look at the pros and drawbacks of each, and decide which one (or ones) are right for your industry and network-building goals.

Rule 1: Do I Know You?

The first method is as easy as this: Do you know this individual in “real life”?

Have you done business with them, met them at a conference, had coffee?


Don’t connect with them.

Rule 1 is a common choice, especially for people who value quality of their network over size.

Pros: You build a highly curated, targeted group of connections, about whom you know more than what is presented on their LinkedIn page. This method is useful in industries where exclusivity matters or where privacy is a primary concern (if perhaps, your job includes security clearances or benefits from a discreet social media presence).

Drawbacks: The point of LinkedIn is to grow and nurture relationships, and there’s no way you already know everyone in the industry. It might sound good in theory, but Rule 1 ends up being more restrictive to the LinkedIn account owner than to his or her potential connections.

Rule 2: Status Matters

Consider this approach akin to a first gesture during a new business partnership: You check out their background before you shake hands on a deal. This method requires clicking on their profile and taking a closer look at their employment, the professional tilt of their profile, and their connections ratio.

Some things you should check: 

  • The quality of their profile.
    • Have they completed all the sections?
    • Do they have a professional headshot?
    • Do they look real?
  • Their current connections.
    • Are they connected with people you want to connect with?
    • Do they have 500+ connections, or are they just starting out?
    • Are their connections working in industries and countries you’re interested in?
  • Their current work experience.
    • Do they work in your industry?
    • Is their current title comparable to yours, or higher?

Pros: You maintain the quality of your network, even if you don’t yet have personal relationships with everyone.

Drawbacks: You’ll miss some people who could potentially be useful connections, especially if you will be in recruiting mode at some point.

Rule 3: Open Network

People who follow Rule 3 accept all connections – in LinkedIn terms, they are “open networkers” or LIONs (LinkedIn Open Networkers). Let’s face it: It’s an ego boost to see someone wants to connect with you, and you want to hit that 500+ mark as soon as you can to look cool, right?

Pros: You’ll get an extensive list of connections in no time flat.

Drawbacks: The list of downsides to this method is tremendous, so we’ll only name a couple:

  • No targeting means no focus. If you connect with everyone, you’re getting individuals from all industries throwing messages at you at once. Talk about messaging overload. You need to choose your focus and then nurture connections with people who are similar or who can help you move forward in your career.
  • One lousy connection apple can poison the entire barrel. In other words, you give new connections access to all of your other connections. A subpar connection could annoy your more valuable connections and that annoyance hurts your relationship, too.

Rule 4: Look for Value

Rule 4 involves assessing a connection’s future worth before cementing the relationship.

Take Rule 2 a step further and determine if the person looks like someone you might actually want to know. Do they look interesting? Could they be useful at some future point? Could their connections benefit you or your business? If yes, accept. If they hold no value other than increasing your connection count, do not connect.

Think of the connection like a bookmark – a way to find people later, when you might need them.

Pros: Rule 4 users build a large network strategically. Similar to initiating a banking relationship long before you need a loan, they are creating the foundation for relationships they can nurture over time.

Drawbacks: Like in romantic relationships; when you only think about yourself, you’re missing out on half of the equation. You won’t always be the novice, who needs support. Eventually, you’ll be the nurturer that helps someone build their career as they follow your footsteps. Don’t forget to pay it forward by supporting people who are coming up in your industry and trying to get their network started, too.



Which Rule is Best for You?

Here’s the magic formula behind creating a killer combo attack for connecting on LinkedIn:


You can use the best of each method to get a targeted, engaged, and useful network of connections on LinkedIn that helps promote your business and your personal goals.

What rule do you choose?

Do you hold your connections close and only approve a select few? Or do you believe in a free-for-all connect-a-thon? Let me know your thoughts in the comments below.

Who else should read this? Please share!

Recent Posts

SaaS CEO Leadership Styles on LinkedIn

Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...

Excellent LinkedIn Profiles for CMOs & VPs of Marketing

Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...

3 Key Areas to Cultivate a Unified Team Identity on LinkedIn

If you ever wonder about the power of team alignment, take a look at the week we’ve just seen, culminating in the Super Bowl on Sunday. With 200+ billion US adults tuning in and activities that kicked off the previous Monday, the two teams, their fans, the sponsors,...

Did You Know? You Can Download Your LinkedIn History

Yes, you can! In fact, every member of LinkedIn can request a data file download of their LinkedIn history for free regardless of membership level.  Why would you do it?  For people like me — who love finding insights from data and patterns — a LinkedIn history data...