Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
Posting on LinkedIn Isn’t Risk-Free. But Silence Carries a Cost Too.
Is it really worth it to post on LinkedIn? You’re already busy. You don’t necessarily feel the need to be seen as a thought leader. You’re not trying to build a large following. And the last thing you want is to attract the wrong kind of attention. The truth is...
ROI of Executive Social
What Do CEOs Think About CEO Social Activism?
Regardless of which side we are on, all of us have been riveted by the political situation in the US. It’s an adventure that evolves day by day, one that has changed the way many of us interact with the news and social media. It has energized many people into speaking...
LinkedIn Influencers: Who Are They and Why Should You Care?
Have you heard of LinkedIn Influencers? Experienced LinkedIn users ask us a fair number of questions about them. Who are they? Should you follow them? Why? What makes someone an influencer? Why can’t I find [fill in name here] in the list of influencers? Let’s answer...
5 Most Common Tech Marketing Mistakes
We can all agree that no one wants to spend money on marketing that doesn’t produce results. But, to be fair, marketing is not a perfect science. You can do 95% of everything right, but with just one element out of synch, you risk total failure. The good news is,...
Use This Simple Method to ‘Debug’ Marketing Before Your Product Launch
When you are about to launch a new product, there are many things that keep you awake at night... Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on time?...
Social CEOs
Prep for the Job You Want: Profile Improvements for Rising Executives
LinkedIn is a powerful tool for executives — especially if you're looking to take the next step in your career. Consider this: Less than 10% of executive-level jobs are landed through traditional job boards. Instead, the majority of these job placements come through...
Marketing VPs and CMOs Who Nailed Their LinkedIn Profile
(🔄 Note: This list has been updated. Here’s the latest list of CMO/VP of Marketing profiles.) When you're the head of a marketing department, people expect you to be an expert in all aspects of the field including social media. They look to you as an example for...
5 Practical Tips to Consistent Branding Across Your Executive Team
There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
