Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
How to Make Your Team Look Aligned on LinkedIn
Your company page is not the only place people judge your company on LinkedIn. They look at the personal profiles of your CEO and your leadership team. They want to understand the individuals they might buy from, partner with, invest in, interview with, or work for....
ROI of Executive Social
What CEOs Need to Know to Boost Engagement on Social
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn't. My experience on LinkedIn shows persistence...
Storytelling Through Video with Media Strategist Michael Wilker
It probably won't surprise you to hear that video is the best performing content type on social media. But it might be news that this holds true even when you are targeting executives. Consider the stats: 75% of executives say they watched at least one...
Prep for the Job You Want: Profile Improvements for Rising Executives
LinkedIn is a powerful tool for executives — especially if you're looking to take the next step in your career. Consider this: Less than 10% of executive-level jobs are landed through traditional job boards. Instead, the majority of these job placements come through...
Marketing VPs and CMOs Who Nailed Their LinkedIn Profile
(🔄 Note: This list has been updated. Here’s the latest list of CMO/VP of Marketing profiles.) When you're the head of a marketing department, people expect you to be an expert in all aspects of the field including social media. They look to you as an example for...
Social CEOs
How to Use LinkedIn to Advocate for Causes You Believe In
As a leader, you can donate more than your time, energy, and money to the causes you want to support. You can also use your influence to bring those causes to the attention of even more people and have even greater impact.
Break Out of Your Bubble and Get Seen on LinkedIn
There is a simple trick to raising your visibility on LinkedIn that very few people use — and even fewer use effectively. It allows you to reach beyond your current network, to get your name and your ideas in front of thousands of people who care about the same issues...
How to Get Your Executives into Social Media
Struggling to convert your company’s executive leaders into active participants on social media? 62% of surveyed executives reported their social media presence contributes to building their firm’s brand by establishing market leadership and credibility, boosting...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
