Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
What CEOs Say About LinkedIn: Insights from Laurie Sayles, Adam Sandman, and Amir Reiter
LinkedIn has become a powerful stage for leadership visibility. With more than a billion members and 67 million companies, it’s where conversations about innovation, trust, and leadership unfold every day. But how do CEOs actually use it? And what do they gain from...
ROI of Executive Social
The ROI of Executive Social Media for Employee Advocacy
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization's social media strategy — and many forward-thinking businesses are...
The ROI of Executive Social Media for Thought Leadership
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
The ROI of Executive Social Media for Employee Communication
In our last blog, we discussed the impact on a company's stock when "social executives" are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look at another aspect...
The ROI of Executive Social Media: Financial Markets
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of "Social Executives" and Its Consequences for...
Social CEOs
Employer Branding: Executives Can Become Your Competitive Advantage
You’re already investing in employer branding. You do videos about what employees love about your culture, you post about company volunteer activities, and you welcome new employees in social media. But are you fully leveraging one of your most important assets – your executives?
What’s Working Now on LinkedIn: Business Development
LinkedIn has been the #1 social media network for B2B lead generation for years. Engagement is twice what you see on other networks, and conversion is 3.5 times higher. Needless to say, that has attracted many sellers to LinkedIn. The volume of noise is higher than it...
5 Ways to Show Support for Diversity
Increasing the diversity of your team has become a priority for executives across the US, with many companies tying promotions and bonuses to success with diversity, equity, and inclusion. How can you show current and prospective employees that diversity matters to...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
