CEOs to Follow on Twitter

CEOs to Follow on Twitter

One of the best ways for a CEO to learn how to use Twitter is to follow other CEOs who are doing a great job on Twitter. Here is a list of 11 CEOs who are worth following. You can see how they use their personal Twitter presence to share their excitement about...
How to Be a Better Leader by Using Social Media

How to Be a Better Leader by Using Social Media

Some of the most effective leaders are actually the best followers…on social media, that is. As a result of the CEO Social Activism blog posts I did earlier this year, I’ve become engaged in more and more discussions about how CEOs and other leaders could – and should...
CEO Videos: Lights, Camera, Action?

CEO Videos: Lights, Camera, Action?

An Interview with Chris Yates The launch of LinkedIn’s new live video feature gives everyone the opportunity to share live video on LinkedIn. Should entrepreneurs and CEOs start taking advantage of this, and if so, how? I sat down with Emmy award-winning,...
How Do You Know If Your Social Media Is Working?

How Do You Know If Your Social Media Is Working?

As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There are tools...
Tips for Your Best LinkedIn Summary

Tips for Your Best LinkedIn Summary

Your LinkedIn summary is at the top of your profile, so it’s the section most people read to get a sense of who you are. Don’t leave it blank because you aren’t sure what to write. Here is a simple process that will help you create a strong, interesting summary....