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The ROI of Executive Social Media for Employee Communication

The ROI of Executive Social Media for Employee Communication

by Judy Schramm | Oct 2, 2019 | Executive LinkedIn Strategy

In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
The ROI of Executive Social Media: Financial Markets

The ROI of Executive Social Media: Financial Markets

by Judy Schramm | Sep 11, 2019 | Executive LinkedIn Strategy

Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
How Effective is Your LinkedIn Presence? Find Out with ProScore

How Effective is Your LinkedIn Presence? Find Out with ProScore

by Judy Schramm | Aug 8, 2019 | Executive LinkedIn Strategy

Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it’s been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the...
5 Practical Tips to Consistent Branding Across Your Executive Team

5 Practical Tips to Consistent Branding Across Your Executive Team

by Judy Schramm | May 22, 2019 | Executive LinkedIn Strategy

There’s plenty of information out there about the importance of a strong LinkedIn profile for job seekers and sales teams. But what about CXOs and VPs? Do you really need to bother? The answer is, without a doubt, yes. And the reason is simple: 78% of C-level...
Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

by Judy Schramm | Jun 19, 2018 | Executive LinkedIn Strategy

When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform...
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