Which CXO Roles Boards Really Want
When executives talk about preparing for a board role, the conversation usually jumps straight to networking. Who do you know? Who knows you? Who might make the introduction? That’s important, but it’s only part of the story. Boards are increasingly explicit about the...
What CEOs Need to Know About LinkedIn After Raising a Series B
You’ve raised your Series B. You have capital, customers, and a team that’s growing fast. You’re hiring senior leaders. You’re thinking about scale. And you’re probably doing 14 jobs at once. So why worry about visibility now? Because what you say – and how you show...
You Raised Your Series A. Now It’s Time to Be Seen.
There is a lot to do right now. You’re leading product. You’re still selling. You’re hiring your first layer of leadership. You’re trying to build fast without breaking anything. You’re in the thick of it, and it’s easy to let visibility slip down on the list. But if...
How to Make Your Team Look Aligned on LinkedIn
Your company page is not the only place people judge your company on LinkedIn. They look at the personal profiles of your CEO and your leadership team. They want to understand the individuals they might buy from, partner with, invest in, interview with, or work for....
In the CEO Gig Economy, Brand Is the Only Thing You Own
Fortune just sounded the alarm: in the first half of 2025, a full 33% of new CEOs were interim appointments. Let that sink in. A third of new CEO roles are occupied by people who aren’t expected to stay. Boards are embracing flexibility, cycling in operators for...
What to Do on LinkedIn When You’re Preparing to Sell Your Company
If you’re planning to sell your company in the next few years, LinkedIn can help you make that transition more successfully. Whether you're aiming for a clean exit or staying on through the transition, a strategic LinkedIn presence can improve your positioning,...
McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?
McKinsey just gave CEOs a new title: storyteller-in-chief. Because when employees, investors, and the outside world ask, "Where is this company going?" the answer shouldn’t be buried in a press release or quarterly report. It should come from you. McKinsey puts it...
LinkedIn Recruiting Strategy: Build a Talent Pool
At any given moment, thousands of companies are online in search of new employees. They post job openings on LinkedIn and websites like Glassdoor and Monster. Others contact recruiters or reach out to friends, acquaintances, and former colleagues for leads. If they...
When Things Go Wrong, What Should a CEO Say on LinkedIn?
Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
Best Practices for Working with Your LinkedIn Ghostwriter
Hiring a ghostwriter is a smart move if you want to show up more consistently and more strategically on LinkedIn. But hiring the right person is only half the equation. The other half is how you work with them. Even the best ghostwriter can’t do their job in a vacuum....
How to Find and Hire a LinkedIn Ghostwriter
Hiring a ghostwriter for LinkedIn should make your life easier. You want to show up online with more intention. You want to share ideas that reflect your thinking without having to carve out hours to draft and edit every post yourself. And you want it to sound like...
How to Be Funny on LinkedIn, Even If You Can’t Tell a Joke
Most CEOs don’t think of LinkedIn as the place to show their sense of humor. They think of it as a platform to show leadership and build credibility. They’re right, of course. LinkedIn is absolutely where you demonstrate those things. But it’s also where people go to...