You Raised Your Series A. Now It’s Time to Be Seen.

There is a lot to do right now.

You’re leading product. You’re still selling. You’re hiring your first layer of leadership. You’re trying to build fast without breaking anything. You’re in the thick of it, and it’s easy to let visibility slip down on the list.

But if you’re not visible, people don’t know what you’re doing – or how it’s going. They don’t know about your progress. They don’t see your wins, big and small. They don’t see your momentum building. 

At Series A, your network is widening. People who don’t know you are evaluating your company. You may not be ready for a big PR push, but you do need a public presence that shows you are serious.

Here’s why LinkedIn matters at this stage, and what a few simple posts can do for you.

1. You need credibility with people outside your network.

Before the raise, most of your traction likely came from people who already knew you or were one degree away.

Now, you’re trying to reach customers, partners, and hires who haven’t heard of you yet. You need to be visible to them, and you need to give them a reason to believe in what you’re building.

LinkedIn is where they’ll look first.

When you post intentionally, even just once or twice a month, you leave a trail of bread crumbs that earns you a second look.

2. You are still the primary deal closer.

You are building out your sales and marketing team, but when it’s an important deal, you’re there.

People will look you up before or after the meeting, I guarantee it. 

If your LinkedIn profile is thin, outdated, or focused on your last job, it doesn’t help you close. It adds friction. At this stage, you don’t need anything slowing your momentum.

A clear, current profile – and a few well-timed posts – make your conversations more effective.

3. Early hires want to see energy and direction.

The people you’re recruiting now are taking a chance. They’re joining because they believe in you, your vision, the team, and the opportunity.

Yes, you see them every day. And you can communicate directly. 

But each team member has friends and family – some of whom might not be fully sold on your employee’s decision to join your company. Their former coworkers are watching to see how things go, with the idea that they might want to hop on the bandwagon in the future. And you can’t communicate with them directly.

Your posts can show how well run your business is, how exciting the opportunity is, and what a strong leader you are. Do it right, and you remove friction.

4. You have a chance to define the narrative.

Right now, no one is telling your story but you.

You can explain the problem you’re solving. You can show how you’re thinking about the category. You can start to stake out your point of view before others define it for you.

Use your profile and posts to help people see the company through your eyes, and give them something to share when they want to talk about what you’re doing.

5. You’re shaping the culture with every decision.

This is when your company’s values start to take form. If you want a team that communicates clearly, shares ideas, and represents the company well, you need to lead by example.

You don’t have to be perfect. But if you’re invisible, your team takes that as permission to be invisible too.

When you’re trying to stand out in a crowded market, invisibility is a problem.

You don’t need to post constantly. 

But if you want to lead more effectively, attract stronger talent, and build credibility as you grow, LinkedIn is worth your time.

Help people see what you see and what you’re building. Make it easy to join you in achieving your vision. 

If you want help telling your story and communicating effectively on LinkedIn – with as little effort as possible – let’s talk.

For what happens after you raise a Series B, read What CEOs Need to Know About LinkedIn After Raising a Series B or download our guide Series B CEOs: What Changes for the CEO After a Funding Round.