Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)

When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform social media presence, they aren’t […]

5 Influencers Who Are Making the Most of LinkedIn Video

Photo courtesy of LinkedIn It’s no secret that, when it comes to engaging online content, video is king. In today’s on-the-go society, everyone expects on-demand content — content they can view and share anytime, anywhere. Consider these facts behind video content: 59% of senior executives say that if text and videos […]

How to Choose the Right LinkedIn Connections

What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections mile-marker. How do you do that without compromising […]

Doing Her Part to Preserve the History and Heritage of the U.S. Army

Kerri Kline appreciates the mission of museums. “Understanding where we came from helps shape where we are going,” the accomplished Chief of Operations for the Army Historical Foundation told me as we chatted about her work. Kerri had agreed to be interviewed on how she uses social media, as I […]

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