Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic...

At ProResource, we strongly believe in the power of the LinkedIn profile. In fact, a huge part of our business is dedicated to helping our clients enhance their profiles to promote their personal and professional brand. Still, we understand how the prospect of...

As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same...

It's a question many CEOs ask themselves: How much of a social media presence do I have to have, and what should that presence look like? While there isn't a one-size-fits-all answer, it is clear that a CEO's social media presence has become increasingly important in...

Will you have a little downtime over the next couple weeks? As you reflect on what you want to achieve in 2019, see if you can find some time to refresh your brand online so it is aligned with your current goals. What are your top business priorities for the coming...

It’s no secret that LinkedIn is the top professional social networking site — of its 562 million users worldwide, 61 million are senior-level influencers and 40 million hold decision-making positions. Sellers who have mastered LinkedIn create 45% more opportunities...

Right now, you are having far too much fun running your business to think about selling. But at some point you will be ready for a new adventure. What should you think about now, so you can be prepared when the time comes? To discuss this topic in detail, I recently...

Would you like a spot on a corporate board? It’s a smart move for experienced executives looking to make an impact with their business and leadership skills. A corporate board position can be lucrative; but even if you’re on the board of a nonprofit or startup,...

80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. But it’s not always possible for a CEO to...

A success story from ProResource CEO, Judy Schramm. As well-informed adults, we all know what’s good for us. Take time for self-care, get enough sleep, exercise regularly, eat more greens — these are not earth-shattering suggestions. In fact, they’re downright...

Your social media feeds are jam-packed with video and for good reason — people love it. In fact, by 2019, it’s expected that video will account for 80% of all consumer internet traffic. That’s a hard stat to ignore! Here's another amazing statistic from LinkedIn:...

Ready or not, video is here — and it’s taking over LinkedIn. You have probably noticed more and more video in your LinkedIn news feed. This is for two reasons. First, video delivers better results than other types of social media posts, so more people are using it....