Our last Best 5 dealt with how to measure marketing ROI. This Best 5 addresses the other side of the issue – why it is so difficult to calculate marketing ROI. These posts also talk about what’s changing in this area, and what we ought to do about it.
If you’ve having discussions about marketing ROI in your company or with your clients, you’ll get good talking points here.
Marketing ROI in B2B: Why is it so hard, and what can we do about it?
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