3 Ways to Use ChatGPT to Build Your Personal Brand on LinkedIn

Jan 13, 2023 | Branding, Personal branding

Like you, we’ve been running experiments with ChatGPT. Ours have focused on what it can do on LinkedIn. We’ve discovered a lot of ways ChatGPT can help you build your brand ― with very little effort!

We’re still learning, but here are some of the best:


1.Update Your LinkedIn Headline

ChatGPT is extremely good at generating titles, subject lines, and headlines. Give it this info:

  • Your title
  • Your role (if that isn’t clear from your title)
  • Your company name
  • What industry you are in
  • What type of customers you serve (or want more of)
  • What kind of problems you solve
  • What kind of results you achieve
  • What accomplishments you are most proud of
  • Where you are (if location matters)

Ask ChatGPT to suggest 10 headlines for your LinkedIn profile.

Give it a character limit ― you could say “220 characters including spaces” or 120 characters if you want a shorter version.

Then iterate to get some different versions you can play with. For example, you could say “write to” and then describe your ideal customer. Or say, “inject humor” or “use more sophisticated language” or “use more technical language.”

With the same input, you can also ask it to draft an About section.


2. Make Blog Writing Easier

To get ideas for blog posts, say “As an expert in [your area of expertise], suggest 10 blog topics that will be fascinating to [your ideal client] who have [the problem you solve].

You might want to dig a little deeper and ask for topics that are industry-specific, more technical, or more unusual.

Once you have a list of topics, ask ChatGPT to suggest catchy titles for those blog posts.

Then iterate to get a wider variety. Here are some phrases you can use:

  • Make the titles more specific.
  • Make the titles funnier.
  • Use industry buzzwords.

Then move on to the hook. Ask ChatGPT to provide an opening sentence that will draw people in and make them want to read the whole post.

You can ask for hooks ― ChatGPT knows what those are.

Or you can say, “What are 10 surprising statistics on [this topic]?”

Or you can ask, “What are 10 little-known quotations on this subject?”

You can also ask ChatGPT to outline the content of the post or provide a first draft.


3. Brainstorm content ideas.

One of the questions marketers and sales executives love to ask is “What keeps you up at night?”

I generated about 30 pages of interesting ideas by asking ChatGPT what our ideal customer is worried about when they are in a specific situation. For example, “Acting as a B2B SaaS CEO who is preparing to raise their next round of financing, what worries are keeping you awake at night?”

You can ask, “As an expert in [your area of expertise], what should I post about on LinkedIn that will be fascinating to [or attract more followers who are] [your ideal customer type]? Please focus on unusual concepts that will maximize engagement.”

You can also describe your ideal customer and the type of solution you offer, then ask ChatGPT for the top questions that type of customer is likely to have about your solution. This is a great way to start an FAQ!

And you can ask for a list of reasons that type of customer would not buy. Plus, you can ask how to handle those objections.

Most of the answers ChatGPT provides will be familiar to you. But there will probably be a few aspects that you hadn’t thought of.

If you would like to get my perspective on how you can use ChatGPT for your own personal branding, schedule a chat. I’d love to talk with you!

Who else should read this? Please share!

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