If you’re a vice president at one of the largest tech companies in the US, your LinkedIn presence probably looks a lot like your peers.
We’ve been analyzing how VPs at these companies are using LinkedIn, and the patterns are strikingly consistent. Most post once a month, maybe twice, and the posts tend to fall into a few predictable categories:
- Congratulating someone in their network
- Sharing job openings or the availability of a talented colleague who has been laid off
- Reposting company news or events
- Highlighting their participation in conferences or speaking on industry panels
- Promoting causes or nonprofits they care about
These posts are meaningful and useful.
They show you’re connected, generous, and supportive of your network.
They signal that you’re loyal, both to your company and to your network.
They demonstrate that you are relevant: you’re being invited to speak, you’re visible in your industry, and people are paying attention.
Why These Posts Are Important
When you post on these topics, you gain important and strategic career advantages.
You build trust inside the company
When you share company news or amplify team initiatives, you’re reinforcing your commitment to the business. That kind of internal visibility builds credibility with peers, partners, senior management and cross-functional leaders.
You strengthen recruiting
Great candidates look at the leaders they’ll be working for. When you post about your team, your values, and the kind of culture you’re building, you give people a reason to want in.
You support retention
Recognition goes a long way. When your employees sees you showing up online, celebrating their wins and talking proudly about their work, it reinforces why they value being part of your team.
You get more opportunities
Whether it’s a board seat, a bigger role, or a strategic referral, most executive opportunities don’t come from job applications. They come from visibility. Posting consistently makes it more likely that your name comes up at the right time.
You shape your own narrative
Posting lets you control the story about how you lead, what you value, and what kind of impact you’re making. It’s a quiet but powerful way to manage perception, inside and outside the company.
Posting More Often is Even Better
As you’re already posting occasionally, you’re in a good place. You’ve done the hard part: getting started.
The next step is simple: keep showing up.
Post a little more often. If you are posting once a month, try posting twice a month or weekly.
Be a little more intentional about your posts. Think about the people and relationships that matter to you, and nurture them by reposting or commenting on other people’s posts.
That’s when you start to reap the benefits of visibility.