Tips for Sharing Other People’s Content

May 28, 2012 | Marketing, Nurture, Social Networking

share others' content to build relationshipsWe talk a lot about using other people’s content, especially blog posts, as a way to stay in touch with the people who matter to you.

What are some of the best ways to do that?

We usually keep it simple – just say:

Thought you’d be interested in this…

Or

I was reading this and thought of you.

Or

Have you seen this yet? I thought it was interesting.

If you are forwarding the blog post because of a recent conversation you had with them, mention that.

If you saw them share something similar on social media, tell them that.

If they recently wrote their own blog post on a related topic, mention that. They’ll be flattered that you are keeping up with their blog.

You can also try to engage them in a conversation. You can do that in a global way:

Do you think something like this could ever work at your company?

Or mention a specific concept or data point:

Can you believe they actually invested $50 billion in this?

But keep in mind that your main goal with sharing content is to let them know you were thinking about them, that you are paying attention to what matters to them and sharing useful information. You don’t want it to feel like you are assigning them tasks or giving them more work to do.

What are your best tips for sharing other people’s content?

Who else should read this? Please share!

Recent Posts

Excellent LinkedIn Profiles for CMOs & VPs of Marketing

Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...

3 Key Areas to Cultivate a Unified Team Identity on LinkedIn

If you ever wonder about the power of team alignment, take a look at the week we’ve just seen, culminating in the Super Bowl on Sunday. With 200+ billion US adults tuning in and activities that kicked off the previous Monday, the two teams, their fans, the sponsors,...

Did You Know? You Can Download Your LinkedIn History

Yes, you can! In fact, every member of LinkedIn can request a data file download of their LinkedIn history for free regardless of membership level.  Why would you do it?  For people like me — who love finding insights from data and patterns — a LinkedIn history data...

Top CEOs to Watch on LinkedIn in 2024

My work — and the work of our team — is to make LinkedIn work for CEOs, particularly the CEOs of SaaS companies. Sometimes a new client comes to us for job-seeking support, but more often, our CEOs want to use LinkedIn to speed their pursuit of other goals — raise a...