by ProResource | Apr 4, 2017 | Lead generation, Marketing, Marketing experiments, Product launches, Sales
When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on...
by ProResource | Apr 10, 2014 | Marketing, Marketing experiments
Like in software development, alpha and beta testing marketing can save time and money. At the same time, it helps your company tweak the messaging to get it right before a full rollout. (For the uninitiated, alpha testing occurs early in software development, before...
