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The ROI of Executive Social Media: Financial Markets
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of "Social Executives" and Its Consequences for...
How Effective is Your LinkedIn Presence? Find Out with ProScore
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...
What CEOs Need to Know to Boost Engagement on Social
By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn't. My experience on LinkedIn shows persistence...














