Love is the Killer App

Apr 30, 2012 | Marketing, Nurture, Strategy

Love is the KIller App by Tim SandersI’m a little late to the party with this book – I bought it a long time ago and carried it around in my beach bag for at least two summers, intending to read it and somehow never did. But I found it again and once I started reading, couldn’t put it down. I love this book!

Tim Sanders is the most amazing person – I took notes all the way through the book. It is packed with great ideas.

I want to be a lovecat. (If you read the book, you know what that means.)

I’m going to start by sharing this book with you.

Here are some of my favorite takeaways:

  1. The world is run on the combination of knowledge, networks, and compassion. Knowledge by itself isn’t sufficient. It only becomes valuable when you share it with your network.
  2. Everyone needs to know something new, be connected to someone new, and get an affirmation that they are a good person.
  3. The value of having you involved in a situation needs to be greater than the value without you – don’t be a value vampire – add value wherever you go.
  4. The transparency brought about by social media means that being a good person matters.
  5. Use your products as props and your services as a stage to deliver a compelling experience. Become the equivalent of a human theme park.

These are all themes that resonate very deeply with me – that we’re trying to put into practice as we build out our new products and services. You can get a sneak preview here. I’m very excited about what we’re doing and I’m looking forward to sharing it with you. Stay tuned…

Who else should read this? Please share!

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