Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
Introducing the Leadership Signal System
Is your LinkedIn presence underselling your abilities? Most executives have far more to offer on LinkedIn than their profiles or posts reveal. Their credibility is not the issue. They have built companies, led teams, navigated markets, made difficult decisions, worked...
ROI of Executive Social
LinkedIn Strategy for CEOs Over $5M: How to Scale Your Presence Without Adding More Work
Not at $5M yet? Read LinkedIn Strategy for CEOs Under $5M. Crossing $5M in revenue changes almost everything about how a company operates. You have more customers, more employees, and more complexity. You’re building a leadership team. You have a sales organization....
LinkedIn Strategy for CEOs Under $5M: How to Build Credibility and Create Demand
In the early stages of building a business, the CEO carries almost everything. You’re selling the vision, closing the deals, building the product, pitching investors, and trying to hire the people who will help you grow. With that level of responsibility, it’s natural...
When Layoffs Hit, Your LinkedIn Presence Is Career Insurance
Layoffs across big tech are creating a familiar kind of uncertainty, something even the strongest performers can’t control. But there is something you can control right now: your LinkedIn presence and how you show up publicly as a leader. In times like these, a...
The LinkedIn Hiring Formula: How to Attract Top Talent Before You Even Post the Job
When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look at the company page. They click through to see who else works there. They want to know what it’s...
Social CEOs
How to Implement Executive-Led Growth
Many B2B companies are beginning to talk about executive-led growth, but few treat it as a deliberate system. Executive-led growth is a strategy where a company makes the thinking of its...
How the CEO’s Personal Brand Impacts Recruiting
You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. But does your personal brand matter too? Yes! As the CEO, your personal brand matters...
Series B Founders: The Four Team Problems LinkedIn Can Realistically Help You Solve
By the time a company reaches Series B, most founders have already figured out how to build a product and prove demand. Your challenge now is scaling. Investors expect results, hiring accelerates, and you have more balls in the air than ever before. Series B is...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
