Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
What Should a CEO Include in their Experience Section on LinkedIn?
Your current role as CEO is the centerpiece of your LinkedIn profile. When someone looks you up, they’re not just looking at your job title. They want to understand what kind of business you’re leading, how you approach the role, and what you’re building. A...
ROI of Executive Social
Excellent Examples: Authors on LinkedIn
LinkedIn is the ideal place to promote books targeted to professionals, executives, and business owners. Here is a list of authors who are doing a good job of promoting their book and themselves on LinkedIn. Get Help...
Who Am I and Why Should You Care? The LinkedIn Summary
In my last blog, I promised to post a really cool tip I learned to keep you motivated as a LinkedIn user. So here it is: Benchmark your activity and positive results by opening up a browser and typing in: LinkedIn.com/sales/ssi. This shows your “Social Selling Index,”...
Should You Use Emojis on Your LinkedIn Profile?
If you haven’t heard of emojis, the digital ideograms used to express ideas or emotions to a reader, then two things are true: First: You have been living under a rock, because even flip phone-using late adopters use the emoji’s predecessor, the emoticon, to “wink.”...
Job Search Continued – How Your LinkedIn Headline Matters
What Judy says in her intro to Executive Guide to Social Media: How to Create a Strong Personal Brand & Use Social Media Towards Your Business Goals rings true – and I interpret it as Don’t think about social media as a separate (distasteful?) task – it’s really...
Social CEOs
Do These 19 Things Now to Set Yourself Up for Future Success
Never waste a crisis. Think about that for a second. When you're in the midst of a crisis, the natural inclination is to spend all your time assessing, planning, and mobilizing for the current threat. But what happens when you come out on the other side of the crisis?...
LinkedIn for High School Students: Get Started Now
In the past couple weeks, we've received dozens of inquiries from high school students, parents, teachers, and administrators from all over the world asking for LinkedIn advice specifically geared toward high school students. That was a surprise for us since we...
10 Ways Social Media Makes You a Better Leader
As we turn to social distancing to combat the most serious global threat in recent history, social media is bringing us together. We're using it to stay informed, organize community outreach efforts, and communicate with our family, friends, and coworkers. As a leader...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
