Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
How to Find and Hire a LinkedIn Ghostwriter
Hiring a ghostwriter for LinkedIn should make your life easier. You want to show up online with more intention. You want to share ideas that reflect your thinking without having to carve out hours to draft and edit every post yourself. And you want it to sound like...
ROI of Executive Social
5 Influencers Who Are Making the Most of LinkedIn Video
Photo courtesy of LinkedIn It’s no secret that, when it comes to engaging online content, video is king. In today’s on-the-go society, everyone expects on-demand content — content they can view and share anytime, anywhere. Consider these facts behind video content:...
LinkedIn Video: 3 Tips to Get You Started
Have you noticed that your LinkedIn news feed is suddenly filled with video? Now’s the time to dive into the world of video on LinkedIn, but if you’re new to the medium, how do you get started? “Unlike video on other social media platforms, LinkedIn video should be...
Why Millennials and Gen Z Worry Less About Online Privacy
Recently, I discussed Facebook's Cambridge Analytica scandal with a Millennial who uses social media daily for her job. She started college when Facebook was born (2004) and has been an avid user until very recently. But now she only uses Facebook for her job. You...
How to Choose the Right LinkedIn Connections
What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections...
Social CEOs
How to Craft a Powerful LinkedIn Professional Headline
The line that appears below your name at the top of your LinkedIn profile is called your headline. The LinkedIn default here is your current job title, along with the name of the company at which you work. But don't settle for the default — if you do, you're missing a...
The Gold Standard: Fortune 500 CEOs Who Shine on LinkedIn
By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world's largest professional social media site, LinkedIn. In a business...
Best Face Forward: How to Love the Way You Look on Zoom
For many of us, remote work is the new normal — at least for the foreseeable future. But working from home can challenge us as humans. We're hardwired for connection; and virtual meetings, although designed to replicate in-person interactions, just don't feel the...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
