Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
How to Optimize Your LinkedIn Profile for 2026: A Guide for Senior Leaders
As a senior executive, your accomplishments already speak for themselves. But now, with rapid industry shifts, AI-driven talent evaluation, and unprecedented competition for top leadership and board roles, your LinkedIn profile must do more than summarize your career....
ROI of Executive Social
10 Ways Social Media Makes You a Better Leader
As we turn to social distancing to combat the most serious global threat in recent history, social media is bringing us together. We're using it to stay informed, organize community outreach efforts, and communicate with our family, friends, and coworkers. As a leader...
Your Biggest Fans: How Executive Leaders Drive Employee Advocacy
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
Unicorn CEOs on LinkedIn: Who’s Leading, Who’s AWOL
Entrepreneurs dream about building "unicorns" — startup businesses so successful they reach a valuation of over $1 billion. As of December 11, 2019, there were only 213 such companies in the United States. We took a look at how the CEOs of these organizations are...
Camera Shy? Why You Should Leave Your Webcam On
Bad hair day? Poor lighting? An unfortunate piece of lunch caught between your front teeth? Almost everyone falls victim to human nature and worries about their appearance in a photo or during live video. It's likely that there are times you say to yourself, "I'm just...
Social CEOs
5 Ways to Optimize Your Calendar
Have you ever been stuck and didn’t know it? Maybe you knew things were less than ideal, but you believed that nothing could be done to change the situation. Or you wondered if it could be different, but you didn’t have the energy, time, or insight to make changes. I...
10 LinkedIn Projects Your Assistant Can Handle for You
To have a truly authentic presence on LinkedIn, you have to do at least some of the work yourself. But your executive assistant or virtual assistant can handle the most time-consuming activities for you — so you can leverage the most value from your time. And if...
Excellent LinkedIn Profiles for CFOs
As the title implies, chief financial officers focus on the money—tracking cash flow, analyzing company financial strengths and weaknesses, and strategically adjusting for optimum outcomes. Constantly vigilant and key to continuity and growth, CFOs assess the present...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
