Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
The 5 Essential Stories for Your Employer Brand
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few companies that aren’t being impacted by this turnover.
ROI of Executive Social
10 LinkedIn Projects Your Assistant Can Handle for You
To have a truly authentic presence on LinkedIn, you have to do at least some of the work yourself. But your executive assistant or virtual assistant can handle the most time-consuming activities for you — so you can leverage the most value from your time. And if...
Excellent LinkedIn Profiles for CFOs
As the title implies, chief financial officers focus on the money—tracking cash flow, analyzing company financial strengths and weaknesses, and strategically adjusting for optimum outcomes. Constantly vigilant and key to continuity and growth, CFOs assess the present...
4 Ways Blogging Benefits Your Business
Do you ever feel completely overloaded with advertisements? Pop-up ads, commercials on TV and streaming apps, and billboards can have the effect of making people feel overloaded with information. Most of us are bombarded with advertising of some sort through multiple...
11 Cool LinkedIn Options You Don’t Want to Miss
Like every social media platform—well, like everything—LinkedIn is constantly changing, upgrading, and enhancing its experience. New features roll out so quickly that they are easy to miss, so our team got together to share the new options we think have the most...
Social CEOs
SaaS CEOs: Do You Have a 2024 CEO Communications Strategy?
As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you? Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...
An Introvert’s Guide to Maximizing Results from In-Person Events
Events are back! Yes, trade shows and conferences have rebounded, and everyone I’ve talked with is thrilled to be attending events. Truly, it’s great to see people in person again. But for every salesperson who is in their happy place, there’s a founder/CEO who feels...
How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn
For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn't just your company's backstory; it's the gravitational force that pulls others into your orbit. I’ve written...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
