Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
What Does “Lead in Public” Mean?
Many CEOs hear the phrase “lead in public” and assume it means posting more often. But leading in public is not the same thing as being active on LinkedIn. A CEO can post often and still reveal very little about how they think, what they believe, or where they are...
ROI of Executive Social
What CEOs Say About LinkedIn: Insights from Laurie Sayles, Adam Sandman, and Amir Reiter
LinkedIn has become a powerful stage for leadership visibility. With more than a billion members and 67 million companies, it’s where conversations about innovation, trust, and leadership unfold every day. But how do CEOs actually use it? And what do they gain from...
Which CXO Roles Boards Really Want
When executives talk about preparing for a board role, the conversation usually jumps straight to networking. Who do you know? Who knows you? Who might make the introduction? That’s important, but it’s only part of the story. Boards are increasingly explicit about the...
What CEOs Need to Know About LinkedIn After Raising a Series B
You’ve raised your Series B. You have capital, customers, and a team that’s growing fast. You’re hiring senior leaders. You’re thinking about scale. And you’re probably doing 14 jobs at once. So why worry about visibility now? Because what you say – and how you show...
You Raised Your Series A. Now It’s Time to Be Seen.
There is a lot to do right now. You’re leading product. You’re still selling. You’re hiring your first layer of leadership. You’re trying to build fast without breaking anything. You’re in the thick of it, and it’s easy to let visibility slip down on the list. But if...
Social CEOs
The LinkedIn Hiring Formula: How to Attract Top Talent Before You Even Post the Job
When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look at the company page. They click through to see who else works there. They want to know what it’s...
The 5 Essential Stories for Your Employer Brand
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few companies that aren’t being impacted by this turnover.
16 Inspiring LinkedIn Cover Photos (Plus How to Get Your Own)
As you think about refreshing your LinkedIn profile, one of the easiest and most powerful changes you can make is to update your cover photo. This is the image at the top of your profile, behind your headshot. It gives you a visual way to add polish, tell your story...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
