Executive Social Data
%
Global executives who say they want their CEO to be active in social media
Source: The Social CEO
%
Global executives attributed 45% of their company’s reputation and 44% of their market value to the reputation of their CEO
Source: The CEO Reputation Premium
%
Buyers who say they research vendors by looking at their LinkedIn profile
Source: IDC
%
Global executives who rate their company leaders’ presence on social media as very important
%
Decision makers who said that thought leadership directly led them to award business to an organization
%
Visible experts who reported they substantially contribute to building their firm’s brand by establishing market leadership and credibility, boosting their firm’s reputation, and heightening overall brand recognition in the marketplace
Source:Hinge – The Visible Expert
%
Executives who believe that it is important for CEOs to have a visible public profile for a company to be highly regarded
Source: The CEO Reputation Premium: Gaining Advantage in the Engagement Era
%
Tech professionals who have a favorable opinion of CEO activists
%
Tech professionals who agree CEOs need to speak out when their company’s values are threatened
%
75% of people surveyed trust content shared by their own network more than content shared by a brand
Source: Adweek
%
Global executives attribute 63% of their company’s market value to their company’s overall reputation
%
Executives who follow business leaders on social media, including their own senior management and CEOs of other companies
Source: The CEO Reputation Premium: Gaining Advantage in the Engagement Era
