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How to Implement Executive-Led Growth

How to Implement Executive-Led Growth

by ProResource | Apr 1, 2026 | CEO Branding, CEOs, Credibility, Executive Visibility, Leadership

Many B2B companies are beginning to talk about executive-led growth, but few treat it as a deliberate system. Executive-led growth is a strategy where a company makes the thinking of its leadership team visible to reduce trust friction in sales, recruiting,...
You Raised Your Series A. Now It’s Time to Be Seen.

You Raised Your Series A. Now It’s Time to Be Seen.

by ProResource | Oct 1, 2025 | Credibility, LinkedIn Profile, Personal branding

There is a lot to do right now. You’re leading product. You’re still selling. You’re hiring your first layer of leadership. You’re trying to build fast without breaking anything. You’re in the thick of it, and it’s easy to let visibility slip down on the list. But if...
Three Powerful Ways to Use LinkedIn to Build Trust

Three Powerful Ways to Use LinkedIn to Build Trust

by ProResource | Oct 5, 2022 | Building Trust, Credibility, LinkedIn Best Practices, LinkedIn Tips

When you ask leaders about the most important skill they need to succeed in their role, the answers almost always include build trust. It’s built over time and earned by actions, not words. It’s the common denominator that: Attracts people who want to do...
CEO Social Activism: The Benefits and Risks of Speaking Out

CEO Social Activism: The Benefits and Risks of Speaking Out

by ProResource | Jul 19, 2017 | CEOs, credibility, Personal branding, Public relations

At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this...
Tips for Your Best LinkedIn Summary

Tips for Your Best LinkedIn Summary

by ProResource | Jun 13, 2017 | credibility, LinkedIn, Personal branding, Social media

Your LinkedIn summary is at the top of your profile, so it’s the section most people read to get a sense of who you are. Don’t leave it blank because you aren’t sure what to write. Here is a simple process that will help you create a strong, interesting summary....
Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

Is a CEO’s Role to Maximize Profit or Work towards the Greater Good of Society?

by ProResource | Jun 9, 2017 | CEOs, credibility, Personal branding, Public relations, Social media

Meet Alain Kapatashungu, CEO and Founder of Frontdoor. Born in Africa, now living in Paris, Alain survived the genocide in Rwanda.  His family fled the country, and lost many family members who stayed behind.  Alain is passionate about immigration, and is...
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  • After Funding, What Changes for a CEO?
  • How to Implement Executive-Led Growth
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  • Series B Founders: The Four Team Problems LinkedIn Can Realistically Help You Solve

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