Series B CEOs know they need to hire strong leaders. But when they think about attracting those leaders, they usually focus on the job description, compensation, and product story. Those are table stakes. What the CEOs often underestimate is how much senior candidates...

Have you heard the term executive-led growth? Executive-led growth describes a modern B2B dynamic where company growth increasingly flows through the credibility, visibility, and voice of senior leaders, especially founders and CEOs. Key Takeaways: Buyers trust...

Most executives know they should “be on LinkedIn” but it isn’t clear what that actually means. Is it enough to have a profile? Do you need to post, and if so, how often? Turning to LinkedIn experts for advice doesn’t help, mainly because most of them are speaking to...

Not at $5M yet? Read LinkedIn Strategy for CEOs Under $5M. Crossing $5M in revenue changes almost everything about how a company operates. You have more customers, more employees, and more complexity. You’re building a leadership team. You have a sales organization....

In the early stages of building a business, the CEO carries almost everything. You’re selling the vision, closing the deals, building the product, pitching investors, and trying to hire the people who will help you grow. With that level of responsibility, it’s natural...

Layoffs across big tech are creating a familiar kind of uncertainty, something even the strongest performers can’t control.  But there is something you can control right now: your LinkedIn presence and how you show up publicly as a leader. In times like these, a...

When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look at the company page. They click through to see who else works there. They want to know what it’s...

​Recruiting is not just about filling an open role. You want to attract people who will thrive in your company, contribute at a high level, and stay long enough to make a real impact. That has become more important as candidates have become more cautious about leaving...

As you think about refreshing your LinkedIn profile, one of the easiest and most powerful changes you can make is to update your cover photo. This is the image at the top of your profile, behind your headshot. It gives you a visual way to add polish, tell your story...

Insights from my conversation with author and strategy expert, Susan Schramm Is writing a business book one of your goals for the coming year?  Executives are writing books at an accelerating pace. Some want to share a framework they have developed. Others want to...

The end of the year always feels like controlled chaos. You’re closing out projects, planning for 2026, and still trying to be present for holiday traditions, family gatherings, and everything else that makes this season meaningful. With that level of activity, your...

If you’re a CEO or senior executive, you’ve probably been told more than once that you should write a book. Maybe you’ve led a transformation, built something remarkable, or developed a way of thinking that others could learn from. But between your day job and your...