What You Need to Know About Social Sharing
Each day, content explodes on social media. Every tweet, Facebook update, and LinkedIn post compete with thousands of others. Twitter officials say that people post more than 500 million tweets per day. Facebook generates 4 petabytes of new content per day. To put...
Top 5 Reasons Senior Execs Don’t Use Social Media (and Why That Should Change)
When it comes to business best practices, every company knows they have to have a presence in social media. I mean, it’s 2018, folks. But, it’s funny — while senior executives at every level of corporate America insist that their company have a vibrant multi-platform...
You Wrote a Book! Now What?
With 562 million members, LinkedIn, when used strategically, offers authors unprecedented opportunities to promote their work, especially when using LinkedIn in conjunction with other social media platforms such as YouTube, Instagram, and Twitter. Dr. John Danley, an...
LinkedIn Privacy Settings: What You Need to Know
Did you count how many privacy policy emails hit your inbox last week? I received dozens; bet you did too. The reason? Europe’s new General Data Protection Regulations (GDPR), which has been approved since 2016, but didn’t actually go into effect until May 25. In a...
Excellent LinkedIn Examples: Tech CEOs
With more than 562 million users on LinkedIn, it can be challenging to stand out from the crowd. These CEOs of the tech world, however, have mastered the art of virtual branding — and have the exposure to show for it. Mark McGarrity, CEO Pilgrim Consulting Mark...
5 Influencers Who Are Making the Most of LinkedIn Video
Photo courtesy of LinkedIn It’s no secret that, when it comes to engaging online content, video is king. In today’s on-the-go society, everyone expects on-demand content — content they can view and share anytime, anywhere. Consider these facts behind video content:...
LinkedIn Video: 3 Tips to Get You Started
Have you noticed that your LinkedIn news feed is suddenly filled with video? Now’s the time to dive into the world of video on LinkedIn, but if you’re new to the medium, how do you get started? “Unlike video on other social media platforms, LinkedIn video should be...
Why Millennials and Gen Z Worry Less About Online Privacy
Recently, I discussed Facebook's Cambridge Analytica scandal with a Millennial who uses social media daily for her job. She started college when Facebook was born (2004) and has been an avid user until very recently. But now she only uses Facebook for her job. You...
How to Choose the Right LinkedIn Connections
What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections...
Doing Her Part to Preserve the History and Heritage of the U.S. Army
Kerri Kline appreciates the mission of museums. “Understanding where we came from helps shape where we are going,” the accomplished Chief of Operations for the Army Historical Foundation told me as we chatted about her work. Kerri had agreed to be interviewed on how...
Bitcoin, Blockchain, Branding, and Tomatoes
Super-techy, hyper-nerdy, and uber-popular – do you know the latest “it” technology exploding on the scene? If your vocabulary doesn’t include Bitcoin, you are so 2017. But cryptocurrencies aren’t the entire story – Bitcoin is based on a new approach to information...
Don’t Abdicate Your Leadership Responsibility!
“If you are a leader of your organization, and you are not actively communicating to the public, to your employees and to your stakeholders, you are abdicating your responsibility.” The trim, bearded, kindly-looking gentleman seated across from me was very clear on...