LinkedIn Video: 3 Tips to Get You Started
Have you noticed that your LinkedIn news feed is suddenly filled with video? Now’s the time to dive into the world of video on LinkedIn, but if you’re new to the medium, how do you get started? “Unlike video on other social media platforms, LinkedIn video should be...
Why Millennials and Gen Z Worry Less About Online Privacy
Recently, I discussed Facebook's Cambridge Analytica scandal with a Millennial who uses social media daily for her job. She started college when Facebook was born (2004) and has been an avid user until very recently. But now she only uses Facebook for her job. You...
How to Choose the Right LinkedIn Connections
What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections...
Doing Her Part to Preserve the History and Heritage of the U.S. Army
Kerri Kline appreciates the mission of museums. “Understanding where we came from helps shape where we are going,” the accomplished Chief of Operations for the Army Historical Foundation told me as we chatted about her work. Kerri had agreed to be interviewed on how...
Bitcoin, Blockchain, Branding, and Tomatoes
Super-techy, hyper-nerdy, and uber-popular – do you know the latest “it” technology exploding on the scene? If your vocabulary doesn’t include Bitcoin, you are so 2017. But cryptocurrencies aren’t the entire story – Bitcoin is based on a new approach to information...
Don’t Abdicate Your Leadership Responsibility!
“If you are a leader of your organization, and you are not actively communicating to the public, to your employees and to your stakeholders, you are abdicating your responsibility.” The trim, bearded, kindly-looking gentleman seated across from me was very clear on...
Five Finance CEOs Who Rock on Twitter – and Why
Were you aware that many CEOs of the nation’s top financial institutions are on Twitter? In fact, if you watch CNBC or Bloomberg TV you get the impression that all financial news appears to run on Twitter. This is because Twitter is a real-time news and...
Excellent Examples: Authors on LinkedIn
LinkedIn is the ideal place to promote books targeted to professionals, executives, and business owners. Here is a list of authors who are doing a good job of promoting their book and themselves on LinkedIn. Get Help...
Who Am I and Why Should You Care? The LinkedIn Summary
In my last blog, I promised to post a really cool tip I learned to keep you motivated as a LinkedIn user. So here it is: Benchmark your activity and positive results by opening up a browser and typing in: LinkedIn.com/sales/ssi. This shows your “Social Selling Index,”...
Should You Use Emojis on Your LinkedIn Profile?
If you haven’t heard of emojis, the digital ideograms used to express ideas or emotions to a reader, then two things are true: First: You have been living under a rock, because even flip phone-using late adopters use the emoji’s predecessor, the emoticon, to “wink.”...
Job Search Continued – How Your LinkedIn Headline Matters
What Judy says in her intro to Executive Guide to Social Media: How to Create a Strong Personal Brand & Use Social Media Towards Your Business Goals rings true – and I interpret it as Don’t think about social media as a separate (distasteful?) task – it’s really...
Great LinkedIn Examples: Marketers
Looking for examples of how to craft your own LinkedIn profile as a marketer? Here is a list of marketing executives who are doing LinkedIn right. ...