Social Leadership During a Crisis
When it feels like there’s no right thing to say, should you say anything at all? That’s the situation we were in last week with the riots in Washington, D.C. I live several miles from the Capitol, but proximity didn’t matter when violence came to that iconic...
Ross’s Sofa and Other Lessons Learned from 2020
When I think about 2020, I think about a scene from the sitcom Friends. “Pivot,” Ross Geller screamed, “Pivot!,” as the coffee house gang struggled to carry an oversized couch up a tiny, apartment building stairwell. Things did not end well for the couch. 2021 is not...
Which Connect Requests to Accept on LinkedIn
To accept, or not accept? That is the question. It's one of the top issues our clients want to discuss: Which connect requests should you accept on LinkedIn? And which ones should you take a pass on? Before we dive into who you should bring into your network, let's...
Politicians on LinkedIn Play It Safe
Facebook veers toward friendly; Twitter champions short and spicy; while Instagram wows your senses. LinkedIn traditionally provided a civil space to make bold statements, just not controversial ones. Now, even as many social CEOs take strong stands on LinkedIn, we...
How LinkedIn is Keeping Discussion Civil
Chances are good that your LinkedIn news feed looks a lot different than it did a year ago. You're probably seeing posts on Black Lives Matter, social justice, LGBTQ+ advocacy, and the global response to the COVID-19 pandemic. LinkedIn has long had the reputation for...
The New Dow 30: Crunching Numbers on CEO Social Media
An elite club of 30 chief executives helms the companies that rule the stock market. How do they rate on social media? Changes to the Dow Jones industrial average (DJIA), a composite of 30 publicly traded companies, ushered in new players and downgraded old favorites....
20 for 2020: LinkedIn CEO Profiles to Watch
(🔄 Note: This list has been updated. Here’s the latest list of CEO profiles.) With virtually all of your business interactions now virtual, your online presence has gone from a nice-to-have to absolutely essential. Whether you love social media, or only reluctantly...
Fortune 500 CEOs Address BLM and COVID-19 Head On
In the words of baseball legend Yogi Berra,"It ain't over 'til it's over." 2020 is far from over, as much as many of us would like it to be. It's been a tumultuous eight months, with big challenges looming on the horizon. In the distant past, like all the way back in...
Celebrity Sightings: Not Even Superstars Can Ignore LinkedIn’s Star Power
🔄 Note: This is our archived 2020 celebrity list. Here’s the latest list of celebrities on LinkedIn._____ From the comfort of your couch, a cup of coffee at your side, you fire up your laptop and scroll through your LinkedIn news feed. What are the movers and shakers...
How to Craft a Powerful LinkedIn Professional Headline
The line that appears below your name at the top of your LinkedIn profile is called your headline. The LinkedIn default here is your current job title, along with the name of the company at which you work. But don't settle for the default — if you do, you're missing a...
The Gold Standard: Fortune 500 CEOs Who Shine on LinkedIn
By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world's largest professional social media site, LinkedIn. In a business...
Best Face Forward: How to Love the Way You Look on Zoom
For many of us, remote work is the new normal — at least for the foreseeable future. But working from home can challenge us as humans. We're hardwired for connection; and virtual meetings, although designed to replicate in-person interactions, just don't feel the...