4 Long-Term Benefits to Personal Branding for CEOs
A personal brand is not about posting what you had for lunch on social media. Personal branding is not about spin. Or about bragging. Thank goodness. Personal branding starts by recognizing you have a reputation and influence, and the power to leverage that influence...
15 LinkedIn Tips to Do Now and Start 2023 Strong
Let’s all stop for a minute and breathe — and celebrate — we’ve almost made it through 2022, which includes surviving the changes, tumult, and crazy of 2020 and 2021. What a ride, right? As we roll into the final two weeks of 2022, I hope you get time — to reflect on...
Does Your Personal Brand Need Updating for 2023?
December is here, and the new year, with all its promise and excitement, is just around the corner. Renewed energy, a fresh start, new initiatives — are you ready? While you are surely spending the next few weeks finishing strong — you also want to set in place the...
5 Ways for Board Members to Support Nonprofits on LinkedIn
Do you know any member of a nonprofit board who feels lukewarm about their organization? No? I don’t either. It’s like looking for an unenthusiastic entrepreneur; they simply don’t exist. Anyone who joins a board feels passionate about the cause. They are for them....
3 Essential Pillars of CEO Personal Branding: Storytelling, Referrals & Trust
Why should CEOs — who already carry the burden of a company’s success in operations, finances, and personnel — care about “personal” branding? Isn’t it enough to establish a credible brand for the company? No. In fact, a hard “no” — a company brand is not enough...
Three Powerful Ways to Use LinkedIn to Build Trust
When you ask leaders about the most important skill they need to succeed in their role, the answers almost always include build trust. It's built over time and...
How to Fascinate with Stories
I love a good story. Everyone loves a good story. From books to movies to live storytellers, we all enjoy a good tale — the hero, the villain or challenge, the victory, maybe a little romance, too. Sharing stories is also an important part of running a business and...
5 Ways to Optimize Your Calendar
Have you ever been stuck and didn’t know it? Maybe you knew things were less than ideal, but you believed that nothing could be done to change the situation. Or you wondered if it could be different, but you didn’t have the energy, time, or insight to make changes. I...
10 LinkedIn Projects Your Assistant Can Handle for You
To have a truly authentic presence on LinkedIn, you have to do at least some of the work yourself. But your executive assistant or virtual assistant can handle the most time-consuming activities for you — so you can leverage the most value from your time. And if...
Excellent LinkedIn Profiles for CFOs
As the title implies, chief financial officers focus on the money—tracking cash flow, analyzing company financial strengths and weaknesses, and strategically adjusting for optimum outcomes. Constantly vigilant and key to continuity and growth, CFOs assess the present...
4 Ways Blogging Benefits Your Business
Do you ever feel completely overloaded with advertisements? Pop-up ads, commercials on TV and streaming apps, and billboards can have the effect of making people feel overloaded with information. Most of us are bombarded with advertising of some sort through multiple...
11 Cool LinkedIn Options You Don’t Want to Miss
Like every social media platform—well, like everything—LinkedIn is constantly changing, upgrading, and enhancing its experience. New features roll out so quickly that they are easy to miss, so our team got together to share the new options we think have the most...